Education Visa Advertisements across the World

Education Visa Advertisements across the World

Photographs: Apostolos Andrikopoulos/ Robbert van Hulzen/ Pieter Lagewaard/ Sanam Roohi/ Willy Sier/ Sanderien Verstappen

Text: Sanderien Verstappen (Provincial Globalisation PhD Student)
 

Billboards advertising migration services reveal much about regional patterns of migration and local imaginaries connected to migration. This album brings together photographs that showcase the marketing of education-based visas in India, China, Nepal, Iraq, and Ghana. The photographs have been taken in and around universities, shopping areas and public transport.

The most advertised destination of migration for students from across the world is the USA. Australia, Canada and UK/ Europe are also popular destinations. But there are regional differences: for instance, China is emerging as an important study destination in Ghana, and ads for educational programmes from Japan and Korea are more common in China and Nepal. Frequently featured in education visa advertisements across regions is the image of a young (sometimes exotic/non-local looking) female student, often in a graduation robe and/or holding a book across her chest. In China, the image of a young man in a fashionable suit is seen in many advertisements, highlighting the dream of a cosmopolitan professional life.